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TAM Telepedia : Week 35, 22th Aug' 10 to 28st Aug' 10
exchange4media in collaboration with TAM Media Research has been bringing TELEPEDIA, a weekly synopsis of television viewing pattern across different genres, to our readers for over a year now. The offering has a new avatar in 2009. There are more channel genres that have been added and now the shares of not just C&S but also All and Digital audiences are available. Some others changes to simplify the information given are also made.
TELEPEDIA aims to provide a quick overview of the changes in TV viewing behaviour every week to enable well-informed debate.
| All 4+
(This week - Yr 2010 Universe) |
CS 4+ (This week -Yr 2010 Universe 000's: 179264) |
DIGI 4+ (This week -Yr 2010 Universe 000's: 18639) |
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|---|---|---|---|---|---|---|---|---|---|---|---|
| HINDI GEC | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 31.6 | 32.1 | 30.8 | -1.4 | 30.3 | 30.8 | 28.8 | -2 | 31 | 32.1 | 30.9 | -1.2 |
| HINDI - SUBTITLE MOVIES | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 9.2 | 8.8 | 8.7 | -0.2 | 10.7 | 10.3 | 10 | -0.3 | 11.7 | 10.7 | 10.6 | -0.1 |
| TAMIL GEC | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 5.4 | 5.6 | 5.5 | -0.1 | 6.2 | 6.5 | 6.3 | -0.2 | 7.4 | 7.7 | 7.8 | 0.2 |
| CARTOON-ANIMATION-CHILDERN PROG | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 4.5 | 4.5 | 4.6 | 0.1 | 5.2 | 5.3 | 5.4 | 0.1 | 4.2 | 4.3 | 4.2 | -0.1 |
| TELUGU GEC | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 4.4 | 4.4 | 4.2 | -0.2 | 5.1 | 5 | 4.8 | -0.2 | 3.8 | 3.2 | 3.3 | 0.2 |
| HINDI NEWS | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 3.7 | 3.7 | 4 | 0.3 | 3.9 | 4 | 4.3 | 0.3 | 4 | 4.1 | 4.2 | 0.2 |
| SPORTS | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 2.2 | 2 | 3.5 | 1.5 | 2.6 | 2.3 | 4 | 1.7 | 2.7 | 2.3 | 3.5 | 1.1 |
| MARATHI GEC | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 3.7 | 3.6 | 3.2 | -0.5 | 3.4 | 3.6 | 3.2 | -0.4 | 5.5 | 5.8 | 4.9 | -0.9 |
| KANNADA GEC | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 2.3 | 2.5 | 2.6 | 0.1 | 2.6 | 2.8 | 2.9 | 0.1 | 2.3 | 2.8 | 2.6 | -0.2 |
| MUSIC | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 2.3 | 2.3 | 2.5 | 0.2 | 2.7 | 2.6 | 2.8 | 0.2 | 3.6 | 3.3 | 3.5 | 0.2 |
| BENGALI GEC | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 2.3 | 2.2 | 2.4 | 0.2 | 2.5 | 2.3 | 2.6 | 0.3 | 2.3 | 1.9 | 2.5 | 0.6 |
| MALAYALAM GEC | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 1.3 | 1.2 | 1.7 | 0.5 | 1.4 | 1.3 | 2 | 0.6 | 0.7 | 0.8 | 1.5 | 0.7 |
| TAMIL MOVIES | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 1.3 | 1.3 | 1.3 | 0.1 | 1.5 | 1.5 | 1.6 | 0.1 | 1.5 | 1.2 | 1.5 | 0.3 |
| TELUGU MOVIES | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 1.1 | 1.1 | 1.1 | -0 | 1.3 | 1.3 | 1.3 | -0 | 0.9 | 0.7 | 0.7 | -0 |
| TELUGU NEWS | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 0.9 | 0.9 | 0.9 | 0 | 1.1 | 1.1 | 1.1 | 0 | 0.7 | 0.6 | 0.7 | 0 |
| INFOTAINMENT | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 0.8 | 0.8 | 0.9 | 0.1 | 1 | 1 | 1 | 0.1 | 1.3 | 1.3 | 1.4 | 0.1 |
| TAMIL MUSIC | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 0.9 | 0.8 | 0.9 | 0.1 | 1 | 0.9 | 1 | 0.1 | 1.4 | 1.3 | 1.3 | -0 |
| ENGLISH MOVIES | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 0.6 | 0.6 | 0.6 | -0.1 | 0.7 | 0.7 | 0.7 | -0.1 | 0.8 | 0.8 | 0.7 | -0.1 |
| ENGLISH NEWS | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 0.3 | 0.3 | 0.3 | -0 | 0.3 | 0.3 | 0.3 | -0 | 0.3 | 0.3 | 0.2 | -0.1 |
| ENGLISH BUS NEWS | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 0.1 | 0.2 | 0.1 | -0 | 0.2 | 0.2 | 0.2 | -0 | 0.2 | 0.2 | 0.2 | -0 |
| HINDI BUS NEWS | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 0.1 | 0.1 | 0.1 | -0 | 0.1 | 0.2 | 0.1 | -0 | 0.3 | 0.3 | 0.3 | -0 |
| ENGLISH ENTERTAINMENT | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 0.1 | 0.1 | 0.1 | -0 | 0.1 | 0.1 | 0.1 | -0 | 0.2 | 0.2 | 0.2 | -0 |
| LIFESTYLE | |||||||||||
| Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss | Last4Week | Last Week | This Week | Gain Loss |
| 0.1 | 0.1 | 0.1 | 0 | 0.1 | 0.1 | 0.1 | 0 | 0.2 | 0.2 | 0.1 | -0 |
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