TAM Telepedia : Week 35, 22th Aug' 10 to 28st Aug' 10

exchange4media in collaboration with TAM Media Research has been bringing TELEPEDIA, a weekly synopsis of television viewing pattern across different genres, to our readers for over a year now. The offering has a new avatar in 2009. There are more channel genres that have been added and now the shares of not just C&S but also All and Digital audiences are available. Some others changes to simplify the information given are also made.

TELEPEDIA aims to provide a quick overview of the changes in TV viewing behaviour every week to enable well-informed debate.


All 4+
(This week - Yr 2010 Universe)
CS 4+
(This week -Yr 2010 Universe 000's: 179264)
DIGI 4+
(This week -Yr 2010 Universe 000's: 18639)
HINDI GEC
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
31.6 32.1 30.8 -1.4 30.3 30.8 28.8 -2 31 32.1 30.9 -1.2
HINDI - SUBTITLE MOVIES
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
9.2 8.8 8.7 -0.2 10.7 10.3 10 -0.3 11.7 10.7 10.6 -0.1
TAMIL GEC
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
5.4 5.6 5.5 -0.1 6.2 6.5 6.3 -0.2 7.4 7.7 7.8 0.2
CARTOON-ANIMATION-CHILDERN PROG
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
4.5 4.5 4.6 0.1 5.2 5.3 5.4 0.1 4.2 4.3 4.2 -0.1
TELUGU GEC
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
4.4 4.4 4.2 -0.2 5.1 5 4.8 -0.2 3.8 3.2 3.3 0.2
HINDI NEWS
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
3.7 3.7 4 0.3 3.9 4 4.3 0.3 4 4.1 4.2 0.2
SPORTS
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
2.2 2 3.5 1.5 2.6 2.3 4 1.7 2.7 2.3 3.5 1.1
MARATHI GEC
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
3.7 3.6 3.2 -0.5 3.4 3.6 3.2 -0.4 5.5 5.8 4.9 -0.9
KANNADA GEC
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
2.3 2.5 2.6 0.1 2.6 2.8 2.9 0.1 2.3 2.8 2.6 -0.2
MUSIC
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
2.3 2.3 2.5 0.2 2.7 2.6 2.8 0.2 3.6 3.3 3.5 0.2
BENGALI GEC
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
2.3 2.2 2.4 0.2 2.5 2.3 2.6 0.3 2.3 1.9 2.5 0.6
MALAYALAM GEC
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
1.3 1.2 1.7 0.5 1.4 1.3 2 0.6 0.7 0.8 1.5 0.7
TAMIL MOVIES
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
1.3 1.3 1.3 0.1 1.5 1.5 1.6 0.1 1.5 1.2 1.5 0.3
TELUGU MOVIES
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
1.1 1.1 1.1 -0 1.3 1.3 1.3 -0 0.9 0.7 0.7 -0
TELUGU NEWS
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
0.9 0.9 0.9 0 1.1 1.1 1.1 0 0.7 0.6 0.7 0
INFOTAINMENT
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
0.8 0.8 0.9 0.1 1 1 1 0.1 1.3 1.3 1.4 0.1
TAMIL MUSIC
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
0.9 0.8 0.9 0.1 1 0.9 1 0.1 1.4 1.3 1.3 -0
ENGLISH MOVIES
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
0.6 0.6 0.6 -0.1 0.7 0.7 0.7 -0.1 0.8 0.8 0.7 -0.1
ENGLISH NEWS
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
0.3 0.3 0.3 -0 0.3 0.3 0.3 -0 0.3 0.3 0.2 -0.1
ENGLISH BUS NEWS
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
0.1 0.2 0.1 -0 0.2 0.2 0.2 -0 0.2 0.2 0.2 -0
HINDI BUS NEWS
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
0.1 0.1 0.1 -0 0.1 0.2 0.1 -0 0.3 0.3 0.3 -0
ENGLISH ENTERTAINMENT
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
0.1 0.1 0.1 -0 0.1 0.1 0.1 -0 0.2 0.2 0.2 -0
LIFESTYLE
Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss Last4Week Last Week This Week Gain Loss
0.1 0.1 0.1 0 0.1 0.1 0.1 0 0.2 0.2 0.1 -0

For any query/clarification/feedback regarding the report, please write to Siddhartha@tamindia.com 
For Log in/Password related problems or queries, please write to deep@exchange4media.com