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Updated: 6 hours 25 मिनट समय पहले
Madan Sanglikar joins digital media startup AD2C as CEO
Madan Sanglikar joins AD2C after spending over nine years at Mindshare, having worked on some of the most digitally active advertisers
श्रेणींया: exchange4media
Rana Barua quits Red FM as COO
After a stint of around two years, Rana Barua has put in his papers at Red FM as COO of the network. Industry sources have confirmed the development
श्रेणींया: exchange4media
Airtel ‘Friend’, Cadbury win over marketers in 2011
Airtel’s Friend campaign, Cadbury’s Shubh Aarambh, Tata Docomo are among the campaigns that impressed marketers in 2011
श्रेणींया: exchange4media
Flashed Yesterday: Reliance awards RCOM to MEC; corporate to OMD
As exchange4media had reported yesterday, from March 2012, MEC will handle media for all RCOM biz. OMD will manage corp media duties of Reliance Group
श्रेणींया: exchange4media
7UP out to bottle India’s ‘UP’timism
PepsiCo has unveiled the new positioning for brands 7UP & Nimbooz - ‘Dil Bole I Feel Up’ - and is supporting it with a new TVC & on ground activation
श्रेणींया: exchange4media
The best of digital industry in 2011: Deep Kalra
Deep Kalra, Founder & CEO, Makemytrip.com, lists the key highlights of the digital industry in 2011 and the changes expected in 2012
श्रेणींया: exchange4media
Noorings: When Mudra welcomed Bobby Pawar to JWT
As Bobby Pawar began his first day at the JWT India office, former company Mudra bid Pawar quite a farewell
श्रेणींया: exchange4media
Swarovski turns to OOH for brand awareness in Delhi
JCDecaux has rolled out an OOH campaign for Swarovski in Delhi aimed at tapping the current gifting season and create top of mind recall
श्रेणींया: exchange4media
Colgate Total reaffirms focus on ‘Healthy Mouth’
Created by Bates 141, Colgate Total’s new TVC continues with its brand message of ‘Healthy Mouth’ and reaches out to untapped markets
श्रेणींया: exchange4media
Apollo Munich to spend Rs 15-20 cr on Optima Restore
Apollo Munich has lined up Rs 1 crore as spends on a series of TV campaigns and print ads. The TVCs have been created by JWT
श्रेणींया: exchange4media
Mindshare India Restructures
Ravi Rao, Leader - Mindshare South Asia has announced a series of mgmt changes & appointments that further strengthen the co.
श्रेणींया: exchange4media
Lots of me-too-ism among media companies: John Sheehy, SMG
John Sheehy, Prez, Global Ops, Starcom MediaVest believes that SMG India is in a ‘unique’ place & its growth will surpass industry average in 2012 too
श्रेणींया: exchange4media
GoaFest 2012: Arvind Sharma leads Committee; event on Apr 19-21
Media Abbys and Digital Awards would be given away on April 20, while the Creative Abbys would be given away on April 21
श्रेणींया: exchange4media
Nokia Lumia takes wings with Jet Airways
Nokia took the innovative path to get visibility for its Lumia phones by branding a Jet Airways aircraft. The campaign was executed by Lintas Initiative
श्रेणींया: exchange4media
Independent thinking in 2011's ad biz
2011 will be remembered as the year when ‘the Kolaveri Di effect’ and ‘Annagiri’ showed the ad industry several new ways to engage people
श्रेणींया: exchange4media
No achievement in 2011: Madhukar Sabnavis
After two decades of great buoyancy and optimism, 2011 was static, feels Madhukar Sabnavis, Country Head- Discovery and Planning, O&M India
श्रेणींया: exchange4media
2011 – And ‘all izz well’ with advertising
The biggest event of 2011, according to KV ‘Pops’ Sridhar, NCD, Leo Burnett, was the resurgence of creative entrepreneurship
श्रेणींया: exchange4media
Decoding the Reliance-Network18 deal
Mukesh Ambani’s entry into media threatens to shake up both telecom and media industries. A look at the implications and why the move makes sense
श्रेणींया: exchange4media
Communicating your way out of crisis
Crisis communication seems to be the hero of today’s times in salvaging the face of the brand and has now assumed heightened importance
श्रेणींया: exchange4media
Print players gear up for UP Assembly polls
With the UP Assembly polls just a month away, dailies in the state have lined up extensive coverage plans while adhering to Govt’s directions on paid news
श्रेणींया: exchange4media