exchange4media
New policy by MIB spells big relief for regional channels
In a landmark move, MIB has announced new policy guidelines for empanelment of private cable and satellite TV channels for government ads released by DAVP
श्रेणींया: exchange4media
Sera Bangali felicitates stars of Bengal
Sera Bangali on Star Anando honoured eminent personalities, who have made the state of Bengal proud, in a star-studded ceremony on May 11
श्रेणींया: exchange4media
Marketing opens up new ways of seeing the world
If you look at the heart of marketing, it breathes meaning into things and ideas. What is becoming important is symbolic and virtual, says Santosh Desai, MD & CEO, Future Brands
श्रेणींया: exchange4media
Ford boosts marketing drive with midnight sale
In keeping with its brand promise of ‘Go Further’, Ford India’s marketing drive is being carried out in all its showrooms across 123 cities on Sunday, May 13
श्रेणींया: exchange4media
Reporter’s Diary: It’s just a tweet away
Social media is breaking the boundaries of traditional communication & adding a glamour quotient to one’s digital presence, says exchange4media’s Priyanka Nair
श्रेणींया: exchange4media
Top developments of the week
Read all the action in the Indian media, advertising and marketing industry in this week’s news roundup
श्रेणींया: exchange4media
BCCL Update: Rahul Kansal, Mohit Jain, Sanjeev Vohra & S Sivakumar elevated
Apart from Arunabh Das Sharma who has been made President, BCCL has elevated four of its other senior officials to Executive Presidents for Brands, Audiences, Supply Chain and Brand Capital
श्रेणींया: exchange4media
Curtains down on Imagine TV
Turner Broadcasting System has decided to shut down Imagine TV and its international feed Imagine Dil Se
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BCCL elevates Arunabh Das Sharma to President
With this elevation, Arunabh Das Sharma also joins the Bennett, Coleman & Co Ltd (BCCL) board
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IPL 5: Season scores lowest opening in tourney history
The average rating of 3.76 TVR for the first six IPL matches is lower than all previous seasons
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Guest Article: Romancing the outdoors
OOH can transform in shape & size to suit needs, can be just advertising or have content too or can be negligibly small to huge, says Hemanth Shah
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UTV Bindass refreshes its brand identity
UTV Bindass, an Indian youth entertainment brand, is all set to undergo a mega transformation. Taproot India is the force behind the new brand campaign
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HT realigns marketing roles
Diptakirti Chaudhuri moves on to become the Head – Strategy & New Businesses, Digital Business; Parveen Gupta is the new Head – Marketing of HT Delhi
श्रेणींया: exchange4media
Mannapuram Finance consolidates media with Maxus
Maxus was awarded TV and other media, except print, in 2010. Effective June 2012, print too would be in Maxus’ kitty
श्रेणींया: exchange4media
IPL’s innovative outdoor strategy
A unique OOH campaign for IPL was initiated in 78 markets; it was executed by MOMS Outdoor Media, the outdoor business of Madison
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Tata Docomo’s new ads take a dig at other telecom operators
The strategy was to bring out just how arbitrarily and unfairly other telecom providers treat customers, shared KS Chakravarthy, NCD, Draft FCB Ulka
श्रेणींया: exchange4media
Pradeep Gairola joins meritnation.com as COO
Pradeep Gairola has joined meritnation.com as COO post his stint with timesofindia.com; Info Edge (Naukri) has invested Rs 30 cr in the company
श्रेणींया: exchange4media
Condè Nast launches Architectural Digest in India
Condè Nast India launches Architectural Digest, making it the fourth title to be included in its kitty
श्रेणींया: exchange4media
Manisha Tripathi to head SMG’s LiquidThread in India
Manisha Tripathi has been appointed as National Director of LiquidThread in India; she will be based in Gurgaon
श्रेणींया: exchange4media
Internet Moguls ties up with Abercrombie & Kent
Delhi-based online marketing company, Internet Moguls, will aid Abercrombie & Kent’s move towards aggressive online marketing
श्रेणींया: exchange4media
